Why this dress has to go. (And what I’m really saying goodbye to.)

I remember when I bought this dress*: in December 2011.

I’d let go of my Dutch business and started working globally, in English. I had just launched my first brand-new program for my brand-new audience and it sold out within a short time. This dress was one of several items I bought to celebrate my success.

I remember the first time I wore it: on Thursday, January 12, 2012.

I hired a new coach for a year. It was a HUGE investment, but I felt confident. I knew working with her would make getting my new business off the ground SO much easier.

Our coaching started with a 3-hour deep dive into my business and plans for 2012. I decided that the start of the coaching and everything it represented called for special clothes. I chose to wear my new dress. Minutes before the coaching session started, I took a picture to mark the occasion**.

I say goodbye to this dress today, Friday, May 27, 2022.

It represents a version of myself that I haven’t been in long, long time. I shed several skins since I first wore it.

The dress represents what was once a new start and is old news now. I changed so much on ALL levels. My intuition is so much stronger. I started consciously channeling and my abilities to work with energy have increased.

I let go of a shitload of old conditioning, habits, patterns, and beliefs. I no longer drink alcohol and work out 5 days a week. (In my own pace, nothing too fitnessy or strenuous.) I went through menopause, the change of all changes, and no longer have periods. (Hurray!!!)

Now, I’m called to sink even deeper into my true self. To release even more, like my identification with aspects of myself that have nothing to do with who I truly am. I’m releasing deeper levels of fears and emotions-deeper than ever before.

That’s why it’s time to say goodbye to this dress now.

Yes, it represents happy times and a successful start of a new business. But it ALSO represents a deep attachment to my purpose. A deep attachment to success, to ‘making it’-which was only ever important because I tied my self-worth and permission to belong on this planet to what I DID and ACHIEVED.

My achievements (or lack thereof) influenced my self-worth and self-confidence for a long time. Not overly visible for others, but within me a lack of self-esteem and self-love was an unconscious driver in my actions and my business.

I said goodbye to my attachment to my purpose, dreams, and desires. Yes, I still have my purpose, I still have dreams, and I still have desires. But I’m no longer attached to them. I no longer NEED to realize them to feel happy.

11 years ago, I thought I’d be miserable and my life would be worthless if I’d never fulfill my mission to reach millions of women around the globe with my books. Now, it no longer matters. Yes, I still feel it’s my mission to reach millions of women around the globe. I’m still passionate about that and I still love my work.

But if that never happens? I’m still happy. My life is still worthwhile.

I no longer live in the future, always chasing after what’s next. I’m present right here, right now. My life is quieter, simpler, and SO much better than it was when I first wore that dress.

I let go of that dress and everything it represents.

It’s time.

It feels good.

❤️What can you say goodbye to now?

❤️What parts of yourself are ready to go?

❤️Which things (clothes or other items) keep you tied to a time, an experience, or a version of yourself that no longer has a place in your life?



P.S.: If you long for a deeper connection with life and yourself, check out my book ‘The Inner Minimalist — clear the clutter of your mind for a simpler, quieter and happier life.’

P.P.S.: If you long for more freedom, more space, and to live a life and build a business that fit you like a glove, I can help.

In my 1–1 coaching, you uncover what you REALLY want and who you TRULY are.

You let go of what no longer fits you like a glove in your business and life, whether it’s things, habits, beliefs, or old conditioning. You heal and release what no longer serves you.

As a result, you come home to yourself and become more of who you already are.

You are FREE to finally create the business and life you secretly dream of!

Check it out here, and apply for a spot if it speaks to you. Here are pictures of the dress (not that you can see it’s a dress, but believe me, it’s a dress):

*Me wearing it one last time today before I threw it out:

**Me wearing it the first time

📷on top of the article is the heart of this giant poppy I spotted on my walk:

Originally published at https://brigittevantuijl.com on May 29, 2022.



Unfiltered content for women entrepreneurs who want to grow their biz WITHOUT changing who they are or doing things they hate. Loves people - in moderation :)

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Brigitte van Tuijl

Brigitte van Tuijl


Unfiltered content for women entrepreneurs who want to grow their biz WITHOUT changing who they are or doing things they hate. Loves people - in moderation :)